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Retail and Consumer Products

Merchandising and Category Management

Retail and Consumer Products - Merchandising and Category Management

Suzanne, Merchandise Manager

"I know that effective merchandising requires a full view of the competitive marketplace, but my daily life doesn't allow me the time to do this. I barely have 15 minutes each day to look at the market — and traditional market research only tells me what happened last month. My category changes so fast I feel like I'm constantly playing catch up.

I wish there were a solution that could track what product brands, models and lines my competitors offer on their web sites. How broad and deep are my competitors categories, and how do they compare to what we offer our Internet customers? Do their mixes vary by geography, and how do they vary? What gaps can we exploit? Do their Internet offerings differ from in-store offerings? Or do they differ by channel?"


QL2 can help.

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